Frequently asked questions

Jeans Day is now Jean Up—an annual initiative held all throughout the month of May. It’s a chance for all of us in BC to come together and wear jeans to show what we stand for—helping sick and injured kids get out of their hospital gowns and back into their own jeans.

Whether you’re a company, school or individual, pick a day that works for you. Then, on that day, proudly wear your jeans and virtual sticker and tag us on social media at @bcchf to show your support.

As COVID-19 continues to spread, we too must do our small part to prioritize the health and safety of the community. With that, we have decided to no longer distribute physical promo packages this year as originally planned.

The good news is that Jean Up is completely digital. If you would still like to fundraise and engage with us online from May 1 – 31, 2020 we would love to support your efforts.

Jeans Day has been one of our most iconic fundraisers for 29 years—and because of people like you, it’s raised over $22 million to ensure kids in our province receive the best health care possible.

As Jeans Day approached its 30th year, we decided it was time for a makeover. So we conducted a survey of over 800 British Columbians to understand how we could make this program better. We also talked to schools, offices and retailers to find out where we could improve.

Starting in 2020, we’ve made some exciting changes:

  • Jeans Day has evolved into something way bigger: a month-long movement in May called Jean Up. We’re also changing the very meaning of wearing jeans to be a symbol of what you stand for—helping kids get out of their hospital gowns and back into their own jeans. So pick a day, a week or even celebrate all month long—the choice is yours during the month of May as you fundraise and show your denim spirit in support of kids at BC Children’s Hospital.
  • We’re going digital. You can now fundraise for Jean Up online. Register for your own organizational fundraising page and use a web link to email around to collect donations. Tax receipts will be automatically issued for gifts $20 and over, and you’ll be able to see your total fundraising accomplishments in real time.
  • We’re shrinking our environmental footprint. We heard loud and clear that donors were concerned about the environmental impact and production costs of Jeans Day buttons and pins. So we did something to change that. We’re moving to online fundraising pages and virtual stickers that participants can proudly wear.

We heard loud and clear that donors were concerned about the environmental impact and production costs of Jeans Day buttons and pins. That’s why we moved to online fundraising pages and virtual stickers that participants can proudly wear.

This May, we’re on a mission to make jeans a symbol of something bigger—helping kids get out of their hospital gowns and back into their jeans.

Why? Because each year, tens of thousands of kids will visit BC Children’s. As the only children’s hospital in the province, they count on the care provided here to undergo highly specialized surgery, endure chemotherapy to treat a rare form of cancer, or receive physiotherapy to recover from an injury. Ensuring every child receives the best health care possible is an enormous job.

But now, with COVID-19, it’s an even greater one. During these trying and uncertain times, health care providers at BC Children’s continue to do what they’ve always done—ensure kids and families get the expert care they need. But this pandemic has made their difficult jobs even harder.

By joining us this May, you can make a difference. Your support will help health care providers respond to these rapidly evolving needs, while they continue to deliver the best possible care to kids so they can get back into their jeans sooner.

Learn more about how COVID-19 is affecting BC Children’s.

Online donations: All donations of $20 or more with a valid address and email will receive a charitable receipt within minutes of their donation.

Cash or cheque pledges with email addresses: All donations $20 or more with a valid address and email will be receipted via email after the event.

Cash or cheque pledges without email: Cash or cheque donations of $20 or more will be receipted with a valid legible donor name and mailing address by post after the event.

You can now fundraise for Jean Up online. Register for your own fundraising page and use a web link to email around to collect donations. Tax receipts will be automatically issued for gifts $20 and over, and you’ll be able to see your total fundraising accomplishments in real time.

We’re encouraging everyone to submit donations online this year so we can celebrate a live total on May 31. The easiest way to collect donations online is to send your company or school’s fundraising page link around to your networks. This also helps us thank donors right away, and continue to demonstrate the progress that’s being made in some of the biggest health challenges facing kids today. However, if online doesn’t work for you, please download a printable PDF donation form in order to collect offline donations. Please note that offline donations may take up to two weeks from the time that we receive your donations to process or send out tax receipts to your donors.

As of 2019, a new fundraising feature within Facebook is available. Facebook may prompt you to create a Facebook Fundraiser when you create or share a post about BC Children’s Hospital Foundation or Jean Up. Unfortunately, we do not have the ability to track donations that come through Facebook fundraising pages, so it is important to NOT USE one for your Jean Up fundraising. When donations come through Facebook, we do not have the ability to see donor information or to who the donation should be attributed to, so these funds cannot be added to your Jean Up page or counted towards your company or school fundraising.

As this is a Facebook feature, we cannot prevent the prompt from appearing on your Facebook page. When prompted, simply select the X in the top right corner to remove the prompt. If you have set up a Facebook Fundraiser, please deactivate it immediately. We still encourage sharing your  company or school’s Jean Up fundraising page on Facebook by simply pasting your page link in a new post. We apologize for the inconvenience and are happy to answer any questions regarding Facebook Fundraising.

Childhood belongs in jeans