JEANS DAY IS NOW JEAN UP

Jeans Day is now Jean Up—an annual initiative held all throughout the month of May. It’s a chance for all of us in BC to come together and wear jeans to show what we stand for—helping sick and injured kids get out of their hospital gowns and back into their own jeans.

Whether you’re a company, school or individual, pick a day that works for you. Then, on that day, proudly wear your jeans and virtual sticker and tag us on social media at @bcchf to show your support.

 

This May, help kids get out of their hospital gowns and back into their jeans.

 

Engage your employees

Build a company-wide culture of generosity by engaging your employees in Jean Up.

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Odlum Brown School Match

During May, all donations made through your school's online fundraising page will be matched by Odlum Brown Limited.

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Childhood belongs in jeans